Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards. DSPs select inventory to bid on, interpret SSP signals and prioritize bids based ...

Super Bowl LIX ads running on Fox this year will have AD-ID tags embedded in the ads to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads, and ...

In the shifting landscape of digital advertising, privacy concerns and the phasing out of third-party cookies have driven advertisers to explore new ways to track users and ensure effective ad ...

NEW YORK and DENVER—AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in advertising data and operational ...

Over a year ago, Apple started warning developers to stop referencing the Universal Device Identifier (UDID) in their apps, eventually rejecting them altogether. This caused a bit of a stir because it ...

Launched by the IAB Tech Lab’s Advanced Television Systems Committee and designed to “provide standardized identity management for ad creatives” through metadata, Ad-ID is designed to bring streaming ...