But Apple saved the best for last. The new MacBook Neo ad is not only delightfully playful, but it's also a technical marvel. Featuring a MacBook being, it appears, designed and created with bare ...

Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

Add Yahoo as a preferred source to see more of our stories on Google. 250626-site-apple-lost-its-advertising-cool-factor-v3 Nothing about Apple's latest promotional video felt like Apple. For over 7 ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

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Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Apple TV won’t have a Netflix-like awakening anytime soon with regard to an ad-supported option of its streaming service. For many years, Netflix resisted many industry analysts who expected and ...

Apple is working on bringing advertisements to more places on the iPhone, with Apple Maps set to feature ads as early as next year. The detail comes from Mark Gurman's Power On newsletter, which says ...