Behr describes Rumors as “a deep and dynamic ruby red that empowers DIYers, designers, and paint professionals to create impactful color moments.” Behr has lots of fascinating data to back up their ...

Lowe Larretta is former lead editor for Forbes Home, covering all things related to home improvement and good design. She previously worked in the decor and lifestyle spaces for digital publishers ...

Behr paint is championing a "new neutral" for the upcoming year. On July 30, the company announced that Hidden Gem, a smoky blend of blue and green, is their official new color of the year for 2026.

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

The Behr 2026 Color of the Year: Hidden Gem was just announced, and it’s a lush green that can be used in every room of your home. The color embraces nature, which those trying to create the perfect ...

From increased curb appeal to protection from pests, there are several good reasons to paint your home's exterior. Using the right exterior paint colors on your siding, trim, or even just your front ...

Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr’s 2024 Color of the Year selection, the leading paint company has decided to go ...

Before the big reveal of the Behr 2025 Color of the Year, know this: When it comes to interior paint, some colors have been known to cause a stir among consumers. Purples and reds, for instance, are ...