It was always going to be difficult for LEGO to top its Miami Grand Prix pre-race parade, where it built drivable replicas of all 10 Formula 1 cars and put them in the hands of the best drivers in the ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement. However, the new product range ...

What could beat winning the British Grand Prix? Forget the prestige, money and champagne, the real prize is this year's trophy. This stunning gold-adorned trophy is made from 2,717 Lego bricks to ...

Now, the company best known for simple plastic bricks is adding something new to the mix. Reporting for Tech Now, Shiona ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

The humble Lego brick is undergoing a dramatic technological makeover that could transform how children and, of course, adults, play with the iconic toy. At CES 2026 in Las Vegas, the Danish toymaker ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

The LEGO Editions Scuderia Ferrari HP Charles Leclerc and Lewis Hamilton Helmets hope to tap into Ferrari's tifosi, but they're a little pricey.