Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual ...

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual ...

When it comes to emerging markets, just selling cannabis might seem like it’s enough. However, this advantage is short-lived as more brands join the market. To stand out, it’s crucial to have a ...

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...