Gatorade is turning back the clock a bit as it approaches its 60th birthday in 2025. The company revealed a new ad campaign under the tagline "It hasn't changed," which is a reference to the legendary ...
When PepsiCo's Gatorade first introduced its “Is It In You?” tagline in the 1990s, it only had one major rival to fend off. Now, amid a more crowded field of competitors, the category leader is ...
The latest Gatorade slogan asks "Is it in you?" but an old one was "Gatorade thirst quencher -- for that deep, down body thirst." Anymore, however, it's a psychological thirst that creates a ...
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