What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

I’ve been fascinated with this premise for years now, and this week I saw this popular graphic pop up yet again: I’d seen this graphic debunked, but it wasn’t particularly rigorous, so I decided it ...

Apple is well-known for its love of the so-called golden ratio, an “extreme and mean” mathematical ratio that designers as far back as the third-century B.C. identified as most likely to lead to ...

It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...

The Golden Ratio: just typing the words can make the clouds part. The most mathematical way of describing the ratio would be 1.6180 (read more here). The least mathematical way of describing the ratio ...