Google is out with a blog post today rebutting recent reports that its AI features are causing traffic declines. The extended response comes from VP and Head of Search Liz Reid. At a high level, ...

Numerous studies indicate that the shift to AI search features and the use of AI chatbots are killing traffic to publishers’ sites. But Google on Wednesday denied that’s the case, at least in ...

Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving. Google now reviews content, placements, and interactions more precisely. Advertisers are not charged for invalid ...