Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Google announced that all merchants will be migrated (or as Google put it "upgrading") from the old Google Merchant Center to Google Merchant Center Next by September (next month). We knew this was ...

Some advertising and ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. Feeds have been the “beating heart” of Google Merchant Center, as ...

Google added merchant listing performance data to Search Console. It shows metrics like impressions and clicks for product listings. Helps online merchants optimize visibility in Google's shopping ...

For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds. It’s historically been a complex and often fragile process, ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, the new Merchant API is officially replacing the ...

Following Amazon's adoption of generative AI for advertisers last week, Google today is launching a set of generative AI product imagery tools for advertisers in the U.S. Via the new, AI-powered ...

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract ...