On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.

Jeff Dean says Google’s AI Search still works like classic Search: narrow the web to relevant pages, rank them, then let a model generate the answer. In an interview on Latent Space: The AI Engineer ...

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools.