There are a wide range of marketing concepts, and each may have relevance in the development of a marketing plan. Marketing concepts may range from the importance of segmentation and positioning, to ...

Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

Organizations have sent consumers letters with their names in the salutation and throughout the text since the IBM Mag Card technology developed a mail merge capability decades ago. Today, consumers ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships ...

There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors. This is important since what we know strongly influences what we do. Marketers (and ...

In sales, most of your success will begin in the marketing department. In marketing, most of your results will end in the sales department. Both have to prove their worth. They are both after the same ...

BMW, Apple, Disney, Ritz Carlton, Coca Cola, Tylenol, COVERGIRL cosmetics, Head & Shoulders... Behind every successful product, service, or brand lies a powerful concept. Products and services that ...

This article was originally published by Archipreneur as "How to Grow Your Architecture Firm Through Marketing." Marketing is not simply an expense reserved for already established architecture firms.