Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new market segmentation solution on the luxury car ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

Many ABM succeeds through intelligent segmentation architecture, where relevance emerges from shared context rather than individual customization.

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

More emails are being sent today than ever before: The number sent and received is projected to reach 376.4 billion by 2025. For that reason, it's now more complicated for senders to reach their ...

As one year draws to a close and another looms on the horizon, nonprofit organizations find themselves at a pivotal juncture. The transition into a new year provides a golden opportunity to reflect, ...