Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer ...

In today's digital landscape, marketing leaders are constantly juggling myriad tasks, from crafting compelling campaigns to analyzing intricate data sets in an effort to create an inflection point of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Modern marketing moves fast. Campaigns need to be agile and ...

Lyon, France, March 7, 2026-- In a B2B market defined by digital buying experiences, Livestorm presents itself as a webinar platform created for marketing organizations. With increasing buyer ...

Growing businesses rely on marketing to generate demand. However, they rely too often on just one or two channels. And while that can work short-term, it leaves them exposed when one channel ...

Marketing today is more complex than ever before. Brands operate across multiple platforms, technologies and data systems, while audiences move fluidly between social media, digital media, search, ...

Sylvia Jensen, director of EMEA marketing at Oracle Eloqua, reveals what trends are impacting the ‘modern marketer’. This research study focused on what we are calling the five tenants of modern ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...