“If the character is wrong, changing the font size won’t fix it” — Herman Zapf Today, we are looking ‘CHARACTER. The character of great brands. This is something most people overlook in marketing or ...

It’s been said that character is what we do when we think no one is watching and how we treat people who can’t do us any good. As a careful observer of character for more than six decades, Robert L.

My regrettable “mean girl” moment happened when I was in seventh grade. I was living in a new town and struggling to fit in. As Halloween approached, I felt hopeful when a shy yet kind girl asked me ...