Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

In my work advising executives from both big companies and startups, I get insight into what’s on the minds of some of the most strategic, innovative leaders in the planet. There are a few consistent ...

Successful businesses do not assume that things will work themselves out over time. Instead, business owners and management work to develop a set of long-term goals for where they want their ...

A corporate communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the framework to build a better understanding of ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Master the four disciplines of strategic fitness essential to executive performance In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to ...

A version of this article appeared in the Summer 2021 issue of strategy+business. Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the ...

The most transformative shift isn’t moving workloads to the cloud—it’s understanding which customers need cloud and for what specific business outcomes,” observes Sakshi Jain, who leads go-to-market ...

How much more organizational growth would you have seen if you had concentrated your efforts and made tough strategic choices -- choices to understand what winning really means? These choices can ...