In West Africa, farmers prefer TikTok because of the video content and use of local languages, Phatty-Jobe said. In East Africa, the preference is for Facebook’s written posts because of the higher ...
Farmers’ move to social media has been bolstered by a fall in aid sent to rural communities across the continent.
In fields across West Africa, farmers are increasingly turning to TikTok and other social media platforms to market their crops, share advice, and reshape how agriculture is viewed in a region long ma ...
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