If it feels as if you’re running through toilet paper rolls faster than ever before, that’s because you are. But it might not be your fault. Slowly but surely, toilet paper rolls have been shrinking.

If it feels as if you're running through toilet paper rolls faster than ever before, that's because you are. But it might not be your fault. Slowly but surely, toilet paper rolls have been shrinking.

Consumer watchdog’s trial of 42 varieties finds high ply counts don’t always indicate quality, while poor disintegration performance wipes Kleenex’s overall score ...

Consumer Reports’ testers dampened toilet paper sheets weighted with lead to see which rolls held up best under stress. Consumers don’t have to pay a lot for strong and soft toilet paper, according to ...

CINCINNATI – Procter & Gamble announced Monday a breakthrough in technology that will change the shape of toilet paper in its Charmin Ultra Soft rolls. The redesign involves replacing the traditional ...

If it feels as if you’re running through toilet paper rolls faster than ever before, that’s because you are. But it might not be your fault. Slowly but surely, toilet paper rolls have been shrinking.

Toilet paper squares, the individual sheets that connect to make each roll, were once 4.5 inches square. That standard, however, has shifted, or at the very least loosened its grip on the industry, to ...