The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. The creation of winning customer satisfaction surveys ...

Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. Recently, I read Amp It Up by former ServiceNow CEO Frank Slootman, who ...

Consumer rights compose a legal framework upon which companies are held accountable for their actions–thereby they function as a safety net that promotes consumer confidence. Such rights encompass the ...

While the adoption and usage of artificial intelligence (AI) have accelerated at an unprecedented rate over the past 12 months, the technology and the motivation driving its use have been prevalent ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

In today’s fiercely competitive retail environment, effectively managing price perception is crucial to customer satisfaction. In an era where consumers are more informed and more selective than ever, ...

In today’s market, consumers have more banks to choose from than ever, making it harder for institutions to attract new customers, retain existing ones and build lasting loyalty. With 52% of customers ...

Learn how to create an effective CRM strategy in 8 easy steps to boost customer relationships, streamline processes, and drive growth. Customer relationship management is vital for any business ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...