In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

It took me a while to realize this about my own approach to Web page writing, but I have two different ways of writing. Here they are... First approach: I write the page as if I were writing a letter ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

“Why doesn’t my website come up in Google when you type the term ??” If I had a dollar for every time I’ve been asked that, I’d be a wealthy man! Every business wants to come up first, or at least on ...

Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...