Friend systems in mobile games don’t exist because developers care about your social life. Social dark patterns exploit players' relationships with friends and family to benefit the game through ...

Billions of engaged consumers with disposable income spend hours of their lives playing mobile games. But, for some reason, marketers are still only dipping a toe. And that’s been the case for years. ...

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

Google is testing "buy once play anywhere" pricing for games that work on mobile and PC, starting with titles like Brotato: Premium. The post Buy a game once, play it on your Android phone and PC ...

Google Play has announced a slew of new features to improve the discoverability and purchase appeal of its PC and ...