You probably see hundreds of logos every week and barely notice them. They flash across your phone screen, show up on ...

As it celebrates 75 years on the air, NBC Nightly News this month unveiled an unusual-looking new “N” logo designed for the smaller digital screens preferred by many viewers. The new logo is modern ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

One little letter, so much baggage. By Stella Bugbee The letter has its obvious appeals. X is a versatile shape — one of the few capital letters to remain symmetrical whether bisected vertically or ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Similar logos can turn up for several reasons, and some are so similar they make us do a double take. Originality is normally a key goal in logo design. When a brand's trying to stand out and make ...