Thirty years after America’s most infamous loyalty stunt gone wrong, John Leonard is getting a do-over at 30,000 feet. ✈️ In 1996, Pepsi offered a Harrier fighter jet to anyone who could amass 7 million “Pepsi Points,” the virtual currency of the brand’s loyalty program. It was meant to be a joke; Pepsi figured no one could get that many points. But Leonard did, and he ended up taking Pepsi to court—and lost—when it failed to produce the jet. Now, three decades later, working with BarkleyOKRP, F
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