The $14 Billion Blunder (Stephen Curry and Nike) How did Nike lose the greatest shooter of all time? 🏀 In 2013, Nike had the chance to keep Stephen Curry, but a series of disrespectful blunders led him straight to Under Armour. From mispronouncing his name to leaving Kevin Durant's name on the presentation slides, this is the story of the $14 billion mistake that changed the sneaker game forever. Key highlights: The "Steph-on" mispronunciation. The recycled PowerPoint slide fail. Why Dell Curry
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